Operational Excellence Insights

Welcome to Marty Keetels

Written by Mike Lomman | May 15, 2024 8:10:41 AM

We are excited to announce Marty Keetels is joining our advisory board.

Marty brings a boundless enthusiasm and his blend of commercial, legal, sales and marketing skills and experience is a great addition to our advisory board.

We are starting to get a real buzz as we build the organisation and get closer to launch.

About Marty

Marty is a dynamic commercial leader with extensive experience growing companies across the technology industry. Marty began his corporate career as an in-house commercial counsel with a global Japanese technology company before being appointed to lead its autonomous robotics business. He then began his own entrepreneurial journey, founding and building a significant events company. The business specialised in the creation of events and brands in the burgeoning craft beer, cider and spirits sector. It also pioneered the use of innovative technologies to make event day experiences more enjoyable. 
 
More recently, Marty has been successfully leading high growth commercial teams in the mining and metals technology sector in which he is recognised as a GTM leader. Blending his legal acumen with a passion for marketing and revenue generation strategy, Marty has been a contributor to the successful raising of venture and strategic corporate capital at the seed, Series A and Series B funding rounds.
 
Marty is an authentic leader who develops modern corporate cultures that prioritise integrity, communication and growth. He has a combined Arts/Laws degree from University of Queensland, an MBA from Macquarie University and is a former Australian Young Manager of the Year.